We are by design social creatures. We communicate through language
and written words. When we want to make a purchasing decision, how
do we most often do it? Think about when you want to buy
something.
Don’t you usually ask someone you know who has something you are
interested in getting? If you’re in front of the computer and
you’re interested in buying something, what words do you usually
type in? If you’re like most people you probably type “(name of
product) review”
From a social and practical standpoint this makes perfect sense.
Not too many people like to throw away their money. When they want
to make a purchase they want to make sure that they will be getting
their money’s worth. There’s also something more happening
internally. They want to justify their purchase to quiet that
little nagging doubt that jabs at them when they are thinking about
buying something.
If they have a problem, they’ll seek out information about it. If
they stumble upon a product that can help solve their problem, they
may not buy it right away. They may need a little extra push.
When they read a review from another human being that may be the
push they need to quiet that little nagging voice of doubt in their
mind and they will buy.
Are you losing money at your niche site by not having product
reviews? If you have a niche site, do you have product reviews?
Or, are you like most typical internet marketers and simply have
affiliate links or banners on your site?
The smart marketers know that the best way to get someone to buy a
product from their site is to pre-sell the prospective buyer.
Instead of just sending the buyer cold to a sales page they warm
the buyer up a little bit. They discuss the product a little bit
on their site. They talk about the benefits and features of the
product.
When the prospective buyer gets to the site they’ll feel more
comfortable. They already know what to expect when they get to the
sales page because the smart internet marketer wrote a quality
product review. The more comfortable the prospective buyer is with
the product the more likely they are to buy it. This leads to more
affiliate money for the smart internet marketer who implements
product reviews on their niche sites.
