PageRank ain’t all it’s cracked up to be everyone…You know I see people constantly trying to find backlinks from high PR sites but what they don’t realize is…PR is just a tiny little bit of what Google takes into consideration when they determine where you fit in the serps.
Getting all your backlinks from crazy Pr4+ sites…frankly doesn’t look natural. Especially if you are a new site. Go take a look at a high traffic keyword and watch how many times you see a PR N/A to PR3 outrank a PR 4 or 5+.
…Newflash…You will see it all the time.
Why?
Because frankly Google cares more about:
1) Domain Age
2) Relevance of information to the search query
3) Navigation and layout of the page (Yep that bot can tell if your page is easy to navigate)
4) Types of sites that are linking in (and I don’t mean PR)
Things like internal linking structure can play a HUGE role in the success of your site. What I mean by linking structure is linking related content to related content.
For example.. when you have an Acne article on your site…link to another acne related article on your site from that one. Don’t have content where your acne article links to a backpain article.
When a webcralwer like the Google Bot crawls your site…it isn’t exactly super intelligent. You need to teach it and help it understand your site. You do that by linking content on your site that is related together.
Google hits your site—>Crawls to “causes of acne” and at the bottom of that article or content page it finds a link to another piece of content on your site –> “cures for acne” and at the bottom of that –> “natural cures for acne.”
Do you see how much easier it is for a non intelligent bot to now get an idea of what your site is about?
Blog owners…MY GOD I see this all the time with blogs that are basically product review sites. People just post away…They don’t break everything down in categories and sub categories EVER!!!
You want to make your blog that covers multiple topics kick ass and easy for Google to figure out? Use the ability to make categories and sub categories…
Make a category for HEALTH then sub categories under that:
Health
–Acne
–Weight Loss
–Anti Aging
–Yeast Infections
Tie all the content together in those categories…and if you want to be lazy then use a plugin like YARPP.
Google uses that as one of the ways it determines if your site is easy to navigate…You get brownie points for staying on topic and not going all over the place from diabetes to green energy…
Another thing…
Profile links have just gotten out of control…
1) They carry little weight in Google
2) They are usually placed on sites that get crawled a lot just because of the nature of the site having (forum/blog) information that often is updated or added.
3) Most of the time you can’t even use anchor text in them
You put 100 of them up and 30 of them get removed in a week…And guess what? That can hurt. Not only hurt from time or money lost… but it can really sting when Google penalizes you for being a spamming maniac. Think about it…Google crawls said site everyday… finds a link to your site…comes back to do a deep crawl…link is missing.
See Google makes initial quick crawls and then does random deep crawls… Little quickie ones get the summary of some of the new content and links on the site…the deep crawl later checks em out.
Ok…ok…so one link… No biggie…
Google moves on…oh there is another missing link to the same site, and another, and another…
WOW Your building up a real track record for having votes fro your site removed aren’t you?
Profile links are cool when you diversify them with, Article directory submissions, blog commenting, forum links, RSS feeds, social bookmarking, press releases, etc…
Get links from multiple sources…
So the moral of this story is…
1) Take some extra time to create an internal linking structure on your site that makes sense.
2) Diversify your backlink work and you will be way ahead of a lot of the competition out there.
