While I was doing a little bit of research last night, I ran across
one specific thing that I am willing to bet many of you are doing, and
I’m willing to bet that it is costing you TONS of sales…
So, what is this “big mistake”?
You are using the wrong “tone”!
huh?
It’s a little hard to explain, but I’ll do my best to make my point
clear, OK?
You see, in an attempt to get high rankings in the search engines
many people write their content like “term papers” or some sort
of super duper informative report of sorts.
But, the part about why the visitor might need your product or
service isn’t there. A ton of information, but not one simple
reason or compelling argument that would make someone click the
link and actually buy what you are selling.
As an example, many times when I see someone write content in the
weight loss niche, they explain things like how metabolism works,
why it is important to eat several meals a day, and other technical
aspects of the niche itself.
BUT
What about the reason people way to lose weight? Things like:
To look good in a bikini
Embarrassment caused from being fat
Illnesses caused from being overweight
possible death
Being more attractive to the opposite sex
ETC…
The things I’ve listed above are some of the reasons people buy
weight loss products. They don’t buy into diets to understand metabolism,
or to find out why they should eat several meals a day.
The next time you are write a piece of content, read it back to
yourself and see if you can pick out a couple of compelling reasons
why someone would buy the product you are trying to sell.
I used the weight loss niche as an example, but what I’ve said is
true for ANY niche…
COMPELLING WORDS = MORE SALES
Think about it….
